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Founder of “Asarasi” to Discuss How Company Pioneered a Water Source Harvested from Trees

Posted 01/26/2017
Submitted by Rose Brodeur
Category: Campus Announcements, Student Announcements
Adam Lazar

Adam Lazar

Adam Lazar, CEO of Asarasi, a company pioneering the development of a new sustainable and renewable water source harvested from trees, will offer his tips on bringing innovative ideas and products to market at the University of Hartford’s annual Ellsworth Lecture on Tuesday, Feb. 7 at 5 p.m. in Wilde Auditorium. The event is free and open to the public, but those wishing to attend are asked to register online at

Lazar, who has experience in building significant revenue streams within product-based organizations by bringing innovative consumer goods to untapped and emerging markets, launched Asarasi in 2014 with the intent to produce unflavored, sugar-free, sparkling water from maple trees. The company became fully operational in 2016 with help from Connecticut Innovations, a program that invests in and connects entrepreneurs with established business owners and venture capitalists.

Lazar holds an MBA in management from Norwich University and a BA in management from Hartwick College. He has also served as an officer in the U.S. Army National Guard.

The Ellsworth Lecture program promotes an awareness of, and appreciation for, the American business system. It was created in 1979 by Ensign-Bickford Industries, Inc., to honor its former chairman, the late John E. Ellsworth.

Adam Lazar

Adam Lazar